We develop the Experiences of your Clients.
We create a lasting affective relationship.
We transform products and services into memorable experiences with Affective Interactions Model (AIM) Framework
Affective Interactions Model (AIM) is a framework designed to diagnose the customer experience that is offered to people, allowing to define strategic improvements and build a new story that allows sharing a new narrative; Developing a story with clients.
It was co-created by Alexis Brantes and Juan José Elizondo in 2018, validated in 2019 and published in 2020 in the book ¿Por qué fallan los servicios? Affective Interaction Model Framework. At UserEmotion we apply it as the basis for our UX, SD and CX services, offering a methodology with a defined ROI.