We build them according to your needs and always oriented to the KPIs that your business needs.
In our Neurolab we use Facial Recognition software to identify people's emotions when interacting with digital products. We apply Consumer Neuroscience in Customer Experience (CX), User (UX) and Service Design (SD) to measure the emotions of your users.
Find out what and where they look at on a screen, which elements are most attractive, order and viewing time, and attention fixation. Every pixel counts, discover browsing patterns, attention span times and even the micro-readings that people make.
Discover how much concentration your users use when they interact with your interfaces, whether digital or physical. It triangulates the cognitive and physiological effort that people make with an Electroencephalogram (EEG), Electrocardiogram (EKG) and Galvanic Skin Response (GSR). It is valuable information to complement your EyeTracking, Click Test and Qualitative Exploration evidence.
Find out what your customers really think when stimulated by your advertising pieces, interfaces or videos. People make most day-to-day decisions on autopilot, driven by their emotions. By measuring the implicit reaction we can discover the true attitudes of consumers.
Advertising Videos
In just 72hrs, discover the types of emotions that your campaigns provoke in your audience
Navigation flows
Understand the emotions that your products and/or services evoke to improve their experience
User Interfaces (UI)
Test the effectiveness of your interfaces with EyeTracking, EEG and Emotion Recognition on real users
Online transactions
Discover the signals that generate mistrust and decrease conversions in your store
User Research
Applies Eye Tracking, IAT, EEG, EKG and GSR to measure biological and emotional responses
Virtual Reality (VR)
Validate the cognitive and physiological activation of your users with EEG, EKG and GSR
+50 companies around the world have used our services to improve the experiences they offer their customers Will you join this group?
