I´m passionate about Consumer Neuroscience in action; on daily basis I provide clients and MRAs with the latest methodologies for
- Content validation at each stage of production
- Ads and commercials pre-test
- Package design and virtual shelves evaluation
- CX and UX research: validating usability & behavioral patterns

All this using webcam eye tracking and predictive tools for visual attention, face reader, and implicit test - all for fast and fact-based decisions. Only validated technologies, proven methodologies, and best delivery timings.