Do you know how your customers feel about other players?
USEM allows you to understand your clients on an affective level, because the simplest things detonate feelings, positive and negative relationships, which translates to loyalty and fidelity, giving you the keys to improve your service.
Validates the spontaneity and honesty of your testers
In HCI, HRI, HMI and UT tasks it is common to find volunteers who lie or overactuate, either by social validation, empathy or simply justify their role as a tester. USEM lets you rate facial expressions and help you eliminate the cognitive bias of your usability studies and user experience.
All video awakens emotions in its audience, the stimuli detonate memories that are associated with transcendental experiences for the spectator. Smart use of user readings interacting with the media is the key to successful campaigns.
USEM is a working model that adapts to all types of environment, covering both analog and digital. The RV is just one more field of application of emotional investigation.
USEM uses biological data from biosencores (EEG and EKG), which are worked on the Emotional Journey Map, allowing the identification of responses to the stimuli of the virtualized environment.
Emotions are the driving force for decision making and the key to successful interaction between a system and people. The technology is cold and logical, therefore, it needs to be humanized by means of the compression of the emotions that the user experiences. USEM allows you to identify these emotions and improve them via Computer Vision.
USEM identifies users' universal emotions via Computer Vision, enabling them to integrate their technology into ubiquitous domotic and computing interactions, delivering real-time emotion readings, and enhancing the user experience in interactive systems.